Pink Velvet White Chocolate Cookies

Featured in: Baking & Sweet Builds

Create bakery-style pink velvet cookies with a soft, chewy texture and stunning pink color. Cream butter and sugar until fluffy, then blend in vanilla and pink gel coloring before folding in flour and white chocolate chips. A 30-minute chill ensures perfect shape, followed by 10-12 minutes of baking until edges are set. These versatile treats can be customized with almond extract, transformed into sandwich cookies, or made gluten-free with a simple flour swap.

Updated on Sun, 01 Feb 2026 11:03:00 GMT
Freshly baked Pink Velvet Cookies with vibrant pink hue and creamy white chocolate chips on a cooling rack. Pin It
Freshly baked Pink Velvet Cookies with vibrant pink hue and creamy white chocolate chips on a cooling rack. | pantryvector.com

My daughter walked into the kitchen one Saturday morning and announced she wanted cookies that looked like clouds dipped in sunset. I had no idea what she meant until she showed me a picture of something bright pink and dotted with white. We didnt have a recipe, just an idea and a bottle of gel coloring Id never opened. What came out of the oven that afternoon surprised us both: soft, impossibly pink cookies that tasted like vanilla dreams. Weve been making them ever since, and they never fail to make people smile before they even take a bite.

I brought a batch to a potluck once, stacked in a clear container, and they were gone before I even set down my keys. People kept asking if theyd bought them from a bakery, which made me laugh because Id mixed the dough in my pajamas. One friend told me her kid refused to eat any other cookie for weeks. Its become my go to whenever I want to show up with something that feels special without spending all day in the kitchen.

Ingredients

  • All-purpose flour: The structure of the cookie depends on this, so spoon it into your measuring cup and level it off instead of scooping directly from the bag to avoid dense results.
  • Baking powder and baking soda: This combo gives the cookies a slight lift while keeping them soft and chewy in the center.
  • Salt: Just a half teaspoon sharpens all the sweetness and makes the vanilla sing.
  • Unsalted butter: Softened to room temperature, it creams beautifully with the sugar and creates that melt in your mouth texture.
  • Granulated sugar: Creaming it with the butter adds air and tenderness, and it dissolves completely for a smooth dough.
  • Egg: One large egg binds everything together and adds richness without making the cookies cakey.
  • Vanilla extract: Use the real stuff if you can, the warmth it adds is worth every penny.
  • Pink gel food coloring: Gel is key here because liquid coloring can throw off the dough consistency, start with a little and add more until you love the shade.
  • White chocolate chips: They stay creamy even after baking and create sweet little pockets that contrast with the pink dough.

Instructions

Product image
Perfect for frying eggs, sautéing vegetables, and simmering small-batch sauces for quick everyday meals.
Check price on Amazon
Mix the dry ingredients:
Whisk the flour, baking powder, baking soda, and salt in a medium bowl until evenly combined. Set it aside while you work on the wet ingredients.
Cream the butter and sugar:
Beat the softened butter and sugar together in a large bowl with a hand mixer or stand mixer for about two to three minutes, until the mixture looks pale and fluffy. This step is where the magic starts, so dont rush it.
Add egg, vanilla, and color:
Beat in the egg and vanilla extract until smooth, then add the pink gel food coloring. Mix until the color is even and vibrant, adding a little more if you want a bolder pink.
Combine wet and dry:
Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Overmixing makes cookies tough, so stop as soon as you dont see streaks of flour.
Fold in the white chocolate chips:
Use a spatula to gently fold in the white chocolate chips, making sure theyre evenly distributed throughout the dough.
Chill the dough:
Cover the bowl with plastic wrap and refrigerate for thirty minutes. This helps the cookies hold their shape and prevents them from spreading too thin in the oven.
Preheat and prep:
Preheat your oven to 350 degrees Fahrenheit and line two baking sheets with parchment paper.
Scoop and space:
Use a tablespoon or cookie scoop to form balls of dough and place them two inches apart on the prepared sheets. They will spread a bit, so give them room.
Bake until just set:
Bake for ten to twelve minutes, until the edges are set but the centers still look soft. They might seem underbaked, but theyll firm up as they cool and stay chewy inside.
Cool completely:
Let the cookies cool on the baking sheets for five minutes, then transfer them to a wire rack. Wait until theyre completely cool before storing or eating, if you can resist.
Product image
Perfect for frying eggs, sautéing vegetables, and simmering small-batch sauces for quick everyday meals.
Check price on Amazon
Glossy Pink Velvet Cookies studded with white chocolate chips, served on a decorative platter for a festive party. Pin It
Glossy Pink Velvet Cookies studded with white chocolate chips, served on a decorative platter for a festive party. | pantryvector.com

The first time I made these for a birthday party, a little boy told me they tasted like happiness looked. His mom laughed, but I knew exactly what he meant. Theres something about biting into a cookie this pink and sweet that feels like a small celebration. Now I make them whenever someone needs a pick me up, and I always keep a batch in the freezer for emergencies.

Making Them Your Own

Ive added almond extract before, just half a teaspoon, and it gave the cookies a subtle bakery flavor that people couldnt quite place. A friend of mine tried rose water once and said it made them taste like a fancy French pastry. You can also press a few extra white chocolate chips on top of each dough ball before baking if you want them to look extra pretty. Some people like to make cookie sandwiches by spreading cream cheese frosting between two cooled cookies, and honestly, thats a whole different level of indulgence.

Storage and Freshness

These cookies stay soft for about a week if you keep them in an airtight container at room temperature. I like to tuck a piece of bread in the container, it sounds weird but it keeps them from drying out. You can also freeze the baked cookies for up to three months, just let them thaw at room temperature and theyll taste like you just pulled them from the oven. If you want to freeze the dough instead, scoop it into balls, freeze them on a tray, then transfer to a freezer bag and bake straight from frozen, adding a minute or two to the baking time.

Troubleshooting and Swaps

If your cookies spread too much, your butter was probably too warm or you didnt chill the dough long enough. If theyre too thick and cakey, you might have added too much flour, so make sure youre measuring it correctly by spooning and leveling. For a gluten free version, swap in a one to one gluten free flour blend and the texture should stay pretty close to the original.

  • Use parchment paper or a silicone baking mat to prevent sticking and ensure even baking.
  • Let your oven preheat fully before baking, a too cool oven will make the cookies spread unevenly.
  • If you dont have gel coloring, liquid will work but use it sparingly and expect a lighter shade.
Product image
Keeps paper towels accessible for wiping spills, drying hands, and cleaning surfaces while cooking.
Check price on Amazon
Warm Pink Velvet Cookies with soft centers and melty white chocolate chips, stacked on a wire cooling rack. Pin It
Warm Pink Velvet Cookies with soft centers and melty white chocolate chips, stacked on a wire cooling rack. | pantryvector.com

Theres something quietly joyful about pulling a tray of pink cookies out of the oven and watching peoples faces light up. I hope these become a favorite in your kitchen, too.

Recipe Questions & Answers

Why is chilling the dough important?

Chilling for 30 minutes prevents excessive spreading during baking, helping the cookies maintain their shape and texture. It also enhances flavor development and makes the dough easier to scoop.

Can I use liquid food coloring instead of gel?

Gel food coloring is recommended because it provides vibrant color without adding excess liquid. Liquid coloring can alter the dough consistency and may require adjusting flour amounts.

How do I know when the cookies are done?

The edges should appear set while the centers remain slightly soft. They may look underbaked when removed from the oven but will firm up as they cool on the baking sheet.

Can I freeze the dough?

Yes, scoop the dough into balls and freeze on a baking sheet before transferring to an airtight container. Bake from frozen, adding 1-2 extra minutes to the baking time.

What makes these different from regular sugar cookies?

The velvet texture comes from the creaming method and higher butter content, creating a softer, chewier consistency. The pink coloring and white chocolate chips add visual appeal and creamy sweetness.

How should I store these cookies?

Keep in an airtight container at room temperature for up to one week. For longer storage, freeze baked cookies for up to three months, thawing at room temperature before serving.

Pink Velvet White Chocolate Cookies

Soft, chewy cookies with vibrant pink color and creamy white chocolate chips. Perfect for festive occasions and sweet treats.

Prep Time
20 min
Time to Cook
12 min
Overall Duration
32 min
Created by Miles Jenkins


Skill Level Easy

Cuisine American

Total Output 24 Portions

Diet Preferences Vegetarian-friendly

Ingredient List

Dry Ingredients

01 2½ cups all-purpose flour
02 1 teaspoon baking powder
03 ½ teaspoon baking soda
04 ½ teaspoon salt

Wet Ingredients

01 1 cup unsalted butter, softened
02 1½ cups granulated sugar
03 1 large egg
04 2 teaspoons vanilla extract
05 2 teaspoons pink gel food coloring

Add-Ins

01 1 cup white chocolate chips

Directions

Instruction 01

Combine Dry Ingredients: In a medium bowl, whisk together the flour, baking powder, baking soda, and salt. Set aside.

Instruction 02

Cream Butter and Sugar: In a large bowl, use a hand mixer or stand mixer to cream the softened butter and sugar until pale and fluffy, approximately 2-3 minutes.

Instruction 03

Incorporate Egg and Flavoring: Beat in the egg and vanilla extract until well combined. Add the pink gel food coloring and mix until evenly tinted throughout.

Instruction 04

Combine Wet and Dry Mixtures: Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Do not overmix.

Instruction 05

Add White Chocolate Chips: Gently fold in the white chocolate chips with a spatula.

Instruction 06

Chill Dough: Cover the bowl with plastic wrap and refrigerate the dough for 30 minutes to help the cookies hold their shape.

Instruction 07

Prepare Baking Sheets: Preheat the oven to 350°F. Line two baking sheets with parchment paper.

Instruction 08

Portion Dough: Scoop tablespoon-sized balls of dough and place them 2 inches apart on the prepared baking sheets.

Instruction 09

Bake Cookies: Bake for 10-12 minutes, or until the edges are set but the centers are still soft. The cookies may look slightly underbaked; they will firm up as they cool.

Instruction 10

Cool Cookies: Cool on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

Needed Equipment

  • Mixing bowls
  • Electric mixer (hand or stand)
  • Rubber spatula
  • Measuring cups and spoons
  • Cookie scoop or tablespoon
  • Baking sheets
  • Parchment paper
  • Wire cooling rack

Allergy Details

Review all parts for allergens and always check with a healthcare provider when unsure.
  • Contains wheat (gluten)
  • Contains egg
  • Contains milk (butter and white chocolate chips)
  • May contain soy (in white chocolate chips)

Nutrition Details (per serving)

These details are for information only and should not replace professional health guidance.
  • Calories: 150
  • Fats: 7 g
  • Carbohydrates: 20 g
  • Proteins: 2 g